Digital marketing nowadays is not an option but a necessity in the present busy business climate. With digital marketing, it’s easy for businesses to let their target customers know of their existence, build brand reputation, and thereby bring in more revenue. 79% of marketers say that their digital marketing efforts have had a positive impact on their business (Source: HubSpot). On the other hand, businesses that operate without digital marketing often find themselves struggling to compete and grow. A study found that 60% of businesses without a digital marketing strategy fail to achieve their revenue goals (Source: Salesforce). Let’s explore the stark contrasts between businesses that use digital marketing and those that do not.
The Reach and Visibility of Digital Marketing
Digital marketing opens the gateway to the world marketplace for your company. Businesses today convey messages through various social media platforms, email campaigns, search engine optimization, and online advertisements to millions of potential customers. In fact, according to a study by Statista, as of 2023, there are over 5.18 billion internet users globally—a significant potential market that digital marketing taps into.
While this may be a little self-evident, without digital marketing, your business is only able to reach as far as more traditional, location-bound methods will allow, such as word-of-mouth, fliers, and local events. While those methods are great for engaging the community, they don’t have the scale and velocity that a well-run digital marketing effort can reach.
Cost-Effectiveness and ROI
Digital marketing has a higher return on investment when compared to other traditional marketing media. For instance, email marketing realizes an average of $42 return for every dollar spent, according to data by Litmus. This cost-effectiveness emanates from the capability to precisely target your audience and measure campaign performance in real-time. Thus, a company adopting digital marketing can optimize its way on the go by making adjustments that ensure maximum ROI and improvement in conversion rates.
In contrast, traditional forms of marketing, such as print ads and TV commercials, are always very expensive and hard to track down. Without digital marketing, performance cannot be measured; thus, it is costing a lot of resources and financial inefficiency.
Brand Recognition and Engagement
A good digital marketing strategy provides brand awareness and thus secures the engagement of customers. Through platforms such as Instagram, LinkedIn, and even Twitter, companies are now able not only to sell products and services but also to be in contact with their target audience, gaining their trust and building up their loyalty. According to a HubSpot report, 90% of marketers agree that social media has increased their business’s exposure.
Without digital marketing, one can imagine your struggle to establish a leading brand presence with your company. Customer interaction is confined to actual contact or passivity in viewing offline advertisements that don’t have the immediacy and effectiveness of digital channels. It may result in lower reach and, hence, brand growth stagnation, with limited opportunities to interact with prospective customers.
Data-Informed Choices
Data is a vital tool that digital marketing offers. Companies may improve their consumer targeting and strategy by monitoring user activity, engagement rates, and conversion data. According to Keboola , businesses that employ data-driven insights have a 23-fold higher chance of gaining new clients.
Businesses are forced to make judgments based on conjecture or insufficient data in the absence of these data insights. A business may be unable to properly optimize its marketing efforts as a result of misallocated expenditures and lost chances.
Conclusion
You may collaborate with AKIJ BPO on this change. We assist you in effortlessly navigating the intricacies of the digital realm with our all-inclusive digital marketing solutions. We offer specialized tactics that complement your company’s objectives, ranging from social media management and focused advertising campaigns to SEO and content marketing. Allow AKIJ BPO to unleash the potential for development and long-term success by elevating your digital marketing to a new level.
Ready to transform your digital presence? Contact AKIJ BPO today and harness the power of digital marketing for unparalleled growth and success.
