Did you know the digital advertising market growth is expected to jump from $734.24 billion in 2024 to $843.48 billion in 2025, with a CAGR rate of 14.9%? According to The Business Research Company it is estimated that the market growth will grow to $1426.63 billion in 2029 at a CAGR of 14.00%. The reason for the rapid growth is attributed to the rise of smartphone users, lifestyle changes and moving away from traditional platforms to digital ones. People have become smarter, they know when and where to invest their time and money.
Marketers use different types of digital marketing strategies to reach the target group through content distribution channels that they are already engaging with. It’s about meeting people where they naturally spend their time, making sure the message hits the right spot at the right moment.
Digital Marketing: The Squid Game of SERP
Mike Volpe once said, “Don’t be afraid to get creative and experiment with your marketing.” This means you’ve got to keep experimenting with your marketing strategy to stay in the game. Keep testing, adapting, and evolving to ensure you don’t get left behind. It’s all about staying agile and one step ahead.
In this blog, we are going to discuss the most successful types of digital marketing, that are already experimented and proven successful.
Popular Types of Digital Marketing: From Experts’ Toolkit
The most popular types of digital marketing are Search Engine Optimization (SEO), Pay–Per–Click Advertising (PPC), Social Media Marketing, Content Marketing, Email marketing, Affiliate marketing, Influencer Marketing, Video marketing, & Conversion Rate Optimization (CRO) and many more. Now, let’s take a quick look at the top 5 of them.
- Content Marketing
Content Marketing is the HEART of digital marketing. It focuses on crafting, publishing and distributing content for digital target groups. The main goal of content marketing is to achieve business goals, draw customer’s attention, generate leads, grow customer base, create brand awareness and what not. That means every single thing you need for your business can be achieved by content marketing.
Content Marketing Is Ideal For:
- B2B and B2C Companies
- Small Businesses & Startups
- E-Commerce & Retail Businesses
- Service-Oriented Businesses
Content Marketing Is Used For
- Building brand awareness and establishing authority
- Nurturing and educating leads
- Enhancing SEO and driving organic traffic
- Maintaining customer engagement
| Pros of Content Marketing | Cons of Content Marketing |
| Builds Brand Awareness | Time-Consuming |
| Boosts SEO | Requires Expertise |
| Establishes Authority | Slow Results |
| Good For Lead Generation | Not Suitable For All Types Of Business |
| Money Saving Strategy | Difficult To Measure ROI |
| Long Term Results | Risk of Burnout |
2. Search Engine Optimization
Search Engine Optimization (SEO) is often referred to as the BRAIN of digital marketing strategy. The process of SEO includes optimizing content for Search Engine Result Page so that users can find business on the top of search engines whenever they search for them, anytime from anywhere.
Search Engine Optimization Is Ideal For:
- B2B and B2C Companies
- Small Businesses & Startups
- E-Commerce & Retail Businesses
- Service-Oriented Businesses
Search Engine Optimization Is Used For:
- Targeting organic traffic
- Establishing long-term visibility
- Strengthening credibility and trust
- Attracting local customers
| Pros of SEO | Cons of SEO |
| Increases Brand Awareness | Time-Consuming |
| Affects SERP Position | Requires Expertise |
| Establishes Authority | Results need Time |
| Builds Trust and Loyalty | Risk of Getting Penalties |
| Cost-Effective | Constants Updates of Algorithm |
| Long Term Results | Sometimes expensive |
3. PPC (Pay-Per-Click)
Pay per click is a paid form of digital marketing that recently has become very popular among marketers. In this process advertisers spend a decent amount of charges whenever their ads get clicked.
Pay-Per-Click Is Ideal For:
- E-Commerce & Retail
- Local Businesses
- Startups & New Businesses
- B2B Companies
- Service-Based Businesses
- Event & Seasonal Businesses
- Tech & SaaS Companies
- Real Estate & Hospitality
Pay-Per-Click Is Used For:
- Driving Immediate Traffic
- Generating High-Quality Leads
- Increasing Brand Visibility
- Promoting Products & Services
- Retargeting Potential Customers
- Boosting Event & Seasonal Campaigns
- Competing in High-Competition Markets
| Pros of PPC | Cons of PPC |
| Immediate Results | Very Much Expensive |
| Customized Target Group | Constant Monitoring Required |
| Measurable & Trackable | Risk of Fraud Click |
| Flexible Budgeting | No Long Term Value |
| Increased Brand Visibility | Continuous Monitoring Required |
| Retargeting & Remarketing Opportunities | Less Reach Because Of Ad Blockers |
4. Social Media Marketing
Without social media, businesses won’t be able to reach the mass audience. So SMM is the most important form of digital marketing you have to adapt for ultimate success. This process includes creating & sharing content on different social media platforms like Facebook, LinkedIn, Instagram, Twitter, businesses builds brand awareness, generates leads and converts sales.
Social Media Marketing Is Ideal For:
- E-Commerce & Retail
- Small Businesses & Startups
- B2B Companies
- Service-Based Businesses
- Hospitality & Travel
- Restaurants & Cafés
- Entertainment & Media
- Health & Wellness Brands
- Fashion & Beauty
- Real Estate & Home Services
Social Media Marketing Is Used For:
- Building Brand Awareness
- Engaging with Customers
- Generating Leads & Sales
- Driving Website Traffic
- Improving Customer Support
- Boosting Community Engagement
- Showcasing Products & Services
- Enhancing Brand Loyalty
- Running Targeted Advertising Campaigns
- Gathering Customer Insights & Feedback
| Pros of SMM | Cons of SMM |
| Builds Brand Awareness | Time-Consuming To Manage |
| Increased Customer Engagement | Takes Time To Show Results |
| Cost-Effective Marketing | Challenges of Frequent Algorithm Changes |
| Drives Website Traffic | Risk of negative feedback |
| Increased Brand Visibility | Continuous Monitoring Required |
| Great for influencer collaborations | Dependency on platform policies |
5. Influencer Marketing
Influencer Marketing recently gained its popularity within a very short time. Businesses prefer influencer marketing to reach their mass audience. In this process brands collaborate with influencers whose followers trust whatever they promote.
Influencer Marketing Is Ideal For:
- E-Commerce & Retail
- Beauty & Fashion
- Food & Beverage
- Health & Wellness
- Travel & Hospitality
- Tech & Gadgets
- Entertainment & Media
- Lifestyle Brands
- Fitness & Sports
- Consumer Goods & Products
Influencer Marketing Is Used For:
- Increasing Brand Awareness
- Driving Sales and Conversions
- Building Trust and Credibility
- Promoting New Products or Services
- Engaging with Target Audiences
- Boosting Social Media Presence
- Creating Authentic Content
- Expanding Reach to Niche Markets
- Launching Campaigns and Promotions
- Strengthening Brand Loyalty
| Pros of Affiliate Marketing | Cons of Affiliate Marketing |
| Ideal for launching new products | High costs for top-tier influencers |
| Access to highly engaged, targeted audience | Risk of influencer reputation affecting your brand |
| Drives engagement and brand loyalty | Finding the right influencer can be time-consuming |
| Drives sales and conversions | Audiences may grow tired of sponsored content |
Win Your Branding Game With AKIJ BPO
Like Squid games, you will always be in danger if you don’t follow the SERP’s algorithm properly. Balancing day-to-day operations with brand development is no easy feat, but that’s where AKIJ BPO steps in. Our expert team will seamlessly manage your marketing strategy, allowing you to focus on what matters most. From lead generation to boosting brand awareness, we’ve got every aspect of your business covered, so you don’t have to worry.
